Chemical Engineering World, Interviews Mr Vijay Rajpurohit
CPP Expects a Growth @ 20% per Year for Coming 5 Years
Mr. Vijay Rajpurohit: Managing Director: Chemical Process Piping Pvt Ltd
In an exclusive interaction with Chemical Engineering World, Vijay Rajpurohit spoke about CPP’s business footprint, industry they are catering to, revenue, value creation, product portfolio, water desalination business, role of technology-innovation-and- digitalization, and future business expansion plan.
CEW: Please acquaint our readers with CPP’s business footprints, both in domestic as well as in international market?
CPP: We serve the Chemical, Power, Desalination, and Oil & Gas industries in India. As a part of our global presence, we have reached out to South East Asia, Middle East, Australia, Europe, and South America. For chemical industry in particular, we serve to chlor alkali membrane cell plants, soda ash plants, & non-ferrous metallurgical plants such as copper and zinc.
CEW: As CPP caters to quite a few industries along with chemical processing industry, what’s the proportion of serving – revenue-wise as well as value-creation-wise?
CPP: Our market share for FRP piping in the chlor alkali membrane cell plants is over 90 percent in India. Similarly, for the Soda ash plants we have an over 80 percent market share. We have supplied FRP piping to over 25 desalination plants globally, and the amount of desalinated water that flows through our pipes adds to over 2 billion lts per day. The Chemical industry contributes 40 percent of our revenues while the rest of the markets bring in remaining 60 percent in aggregate.
CEW: If we consider CPP’s product portfolio, how does it bring in a competitive edge over its contemporaries? What’s your USP?
CPP: CPP’s large manufacturing capacity for FRP/ GRE piping, combined with consistent quality, is our strength. We are the only ‘pure play’ FRP/ GRE piping company in India with a focus on chemical, power, desalination, and oil & gas industries. All our competitors are with general FRP workshops with varied products, which do not allow them to concentrate on a single product. CPP, on the other hand, carved out a niche by concentrating only on FRP/ GRE piping. And this focus on a single product enables us to bring in improvement in design and capacity building.
CEW: Today’s businesses as well as consumers – both are highly concerned about cost optimization and energy efficiency. How does CPP add value here?
CPP: CPP has been in the forefront of technology innovation that has led to quality enhancement as well as bringing in production efficiency. We constantly look at the ways to shorten manufacturing cycles thus leading to cost optimization. We have invested in state-of-the-art machines which help us in this effort. Additionally, our design team constantly works on new laminates to achieve higher strengths and better chemical resistance.
CEW: Technology, innovation, and digitalization are today’s axiom, as well as boon. How has CPP adapted to these? What practices do they follow in these three areas?
CPP: As mentioned, CPP holds the lead place in terms of technology and innovation in the field of FRP/ GRE piping in India. We constantly incorporate cutting edge technology in our manufacturing processes, which enable us to produce high strength and high corrosion resistant FRP/ GRE piping. The entire CPP operations are fully integrated with technology and innovation, thus enabling each stake holder to efficiently manage their work.
CEW: CPP has done a remarkable job in water desalination business. Over 2 billion liters of desalinated water flows through CPP’s GRP Piping. Please tell us how does it add value to industry – consumer ecosystem?
CPP: CPP’s getting into desalination business came in context of its demerger from the parent organization Chemical Process Equipment Pvt Ltd (CPE). After the demerger, the mandate was to focus on new emerging markets; and hence CPP got into the desalination business in and around 2005, which was on rapid growth trail. We qualified with the global biggest & best EPC companies and Technology providers in the field of Desalination. CPP supplied and installed FRP piping to the 1st Desalination plant of Singapore, which was inaugurated by the Prime Minister of Singapore Mr. Lee Hsien Loong. We followed up this with supplying to the 2nd and 3rd Desalination plants in Singapore. CPP also supplied FRP piping to the Melbourne, Perth, Chennai, and Barka desalination plants besides others located in UAE, Chile, and India. Most of the plants are of national importance in the individual countries and have made a major difference in the lives of the respective countrymen. The combined capacity of all the plants is more than 2 billion lts per day. We have proven that Make-In-India is a credible term even before the concept was envisaged.
CEW: What’s the future business expansion plan of CPP? Would the company concentrate on the industries it presently caters to? Or, will it make some new entry?
CPP: We intend to grow in the global Oil & Gas market. That is our focus area and we are working on it. Besides this, we intend to grow in chemical & desalination industries across the geographies where we haven’t still made a mark. We foresee a growth of over 20 percent per year for the next 5 years.
We have supplied FRP piping to over 25 desalination plants globally, and the amount of desalinated water that flows through our pipes adds to over 2 billion litres per day.
ORIGINAL Source: Chemical Engineering World: Moderator: Jayati Mukherjee: February 2020 • Page 61
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Communication is core for Quality in any business
Look, even our pipes (elbows) seem to be in an early morning discussion with each other as they gear up for the day delivering the best every single time globally!https://t.co/kRMaQOs1i5#morning #Communication #quality #India pic.twitter.com/JVAa9Dd5c6
— CPP Pvt. Ltd. (@GRE_GRP_Pipes) March 13, 2020